We help Chinese manufacturers and SaaS companies build high-intent pipelines, bridging the cultural and market gap between China and the West.
For Chinese enterprise SaaS and manufacturers, success in the West requires more than just translating content from Chinese into English. You need a solid understanding of how B2B marketing is done locally. Here are the top 3 bottlenecks we've observed in our clients going West.
LinkedIn automatically bans behaviour that mimics bots. That means your outreach efforts are limited by volume and quality of messaging. Posting generic specifications and sending sales pitches to new connections on LinkedIn often falls on deaf ears and can get you shadowbanned.
Successful email campaigns depend on 3 key factors, good timing, relevant messaging and the correct prospects. Most Chinese businesses fail because they miss one of these requirements. They fail to scan for intent signals, their messaging is obviously AI-generated and their lead list is low authority.
When doing cross-border business you need to be trustworthy from the start. The algorithms on Western platforms are wildly different and this complicates your entrance into the Western market. A lot gets lost in translation and can easily tarnish your company image.
We engineer email campaigns that push for action. We get you noticed by decision-makers in your target market through personalised and relevant messaging.
Cultivate authentic thought leadership on LinkedIn, through written content that shows off your personal as well as company brand. We generate copy from your unique voice that helps Western buyers recognise and respect your expertise before the first meeting.
We help you plan ahead by building out a long-term strategy for your business in EMEA, ensuring long-term cultural resonance and market fit.
Alla is a Durham University graduate of Chinese Studies and has spent the past 7 years of her life immersing in China, its language, culture and people. Her journey started with the founding of an online Chinese school, Sinosphere. It pioneered an unorthodox approach to teaching Chinese, basing its entire curriculum on native Chinese media. Alla has significant expertise in social media marketing and B2B sales and has grown her audience to 41K across Instagram, Linkedin and TikTok.
She inevitably became "the go-to" for connecting colleagues and friends with factories in China, helping them source complex machinery for their businesses. While interacting with manufacturers she noticed an upsurge in Chinese businesses taking to Western social media to market their products and an opportunity to act as a bridge between China and the West.
Unlike most publications in the West, she doesn't believe that China has reached its peak yet. In her eyes China is constantly evolving and finding new marketing strategies to bring its services and products to the West.
We combine years of business development with cross-cultural knowledge to guide Chinese companies into the Western market for good.
Venturing beyond your domestic market is confusing enough and it can be stressful when you're facing language and cultural barriers. Our team is made of bilingual experts who understand Chinese language and business practices. We speak to you in your language and translate your capabilities into something that your ICP understands. We ensure your vision, brand and most importantly your tone of voice are transmitted with the same authority in the West, as it is at home.
We don't do generic spam or one-size fits all solutions. We study your market inside out and design hyper-targeted executive campaigns that secure qualified and high-value leads.
We align your brand positioning with Western enterprise expectations, ensuring absolute compliance, security, and professional trust at every touchpoint. In the AI era, it's important to retain the human elements of your brand and reputation. This is exactly what makes you stand out amongst your competitors.
Connect with Xiqiao to schedule a free audit of your GTM strategy. We'll research your target market, your competitors and advise you on how to approach your ideal customers.
